Benefits
- Provides a methodical approach to identifying a market segmentation strategy.
- Provides sales forecasting process tied to sales rep. performance metrics.
- Provides a deliberate sales process and structure to ensure greater closing ratios.
- Puts a system in place for creating and tracking action plans, producing more accountability.
- Improves communication between marketing, sales, operations, finance and customers.
- Positions a company or organization for controlled growth.
- Provides a system for competitive analysis.
- Provides a system for obtaining key customers.
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Tools
- Emotional & Social Intelligence Assessments
- Products & Services / Features & Benefit Tool
- Customer Segmentation Tool
- Customer Data Collection Tool
- Sales & Contribution Forecasting Tool
- Front Log of New Business Tool
- Competitive Analysis Tool
- Sales Meeting Facilitation Tool & Training
- 5-step Conversation for Selling Methods
- Sales Time Management Tool
- Performance Metrics Tool
- Action Planning Tool
- Final Review & Recap
Also included:
- Pre-workshop sales and marketing system assessment
- 6 - (one-hour) follow-up tele-classes to evaluate progress
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